Friday, June 3, 2011

BANKY W AND SHASHA BECOMES SAMSUNG'S BRAND AMBASSADORS

Even if they do not admit it, the good times have rolled in for self-acclaimed First Lady of rap, Sasha, and velvet-voiced R n B crooner, Banky W. The duo was unveiled as the new brand ambassadors of Samsung at a well-attended ceremony in Lagos on Thursday. The deal is said to be very lucrative. While it is Sasha’s first multinational brand endorsement, Banky W is luckier, as he used to be Etisalat’s brand ambassador.


The Director, Hand Held Products, Samsung Electronics West Africa, Fady Khatib, says the company recognizes the importance and impact of dynamic brand ambassadors, which is in tandem with the company’s brand positioning exercise aimed at maintaining its leadership position in the country.


More so, Banky W and Sasha’s blend of spirit and style, success and charm, Khatib says, strongly match with the Samsung brand which prides itself on innovation, style and superior products.


“Their dynamism, combined with our brand expertise, will help us present our products in different, innovative ways to consumers. We are, indeed, very proud and privileged to have them as our Brand Ambassadors.”


As Samsung ambassadors, Banky W and Sasha are expected to endorse the Samsung Mobile brand and make appearances at company events and activities.


Banky W says, “Samsung Mobile represents the hope for a better tomorrow given its commitment to providing quality products and services as well as the development of youths in Nigeria. I’m indeed very proud to be associated with them.”


On her part, Sasha notes, “Samsung Mobile embodies so much of what I believe in since the company is dedicated to providing consumers not only with quality products but a way of life as well. Samsung Mobile is a brand that is dedicated to being a socially and environmentally responsible corporate company in every community where it operates around the globe. It gives me great pleasure that from today, my name will be synonymous with one of the World’s most famous brands.”


Excited, Storm Records (Sasha’s label) boss, Obi Asika, says, “We want to congratulate Sasha who is an iconic artiste and represents for all young females what is possible when talent meets hard work. Banky W has always been a talent and has become a major force on the Nigerian and African scene. I am particularly happy that Storm has been able to position this deal with two of Nigeria’s most talented artistes. On a personal note, I must pay special tribute to Tola Odunsi who led this initiative with Samsung and has managed to integrate all the elements of this unique relationship. Again, we want to thank Samsung for supporting Nigerian talents in the real sense and for giving Storm the privilege to work with them as we build this platform.”

No comments: